Milling > End Mills (ET04) - (145646 Products)
Square End Mill: 2 Flute, Solid Carbide
Item #: 86950219
Brand: Harvey Tool
Model #: 741464-C3Product Specifications
Mill Diameter (mm)
5.00
Mill Diameter (Decimal Inch)
0.1969
Number Of Flutes
2
End Mill Material
Solid Carbide
Length of Cut (Decimal Inch)
0.5906
Length of Cut (mm)
15.00
Shank Diameter (mm)
5.00
Overall Length (mm)
50.00
Single Or Double End
Single
Coating/Finish Family
AlTiN
Centercutting
Yes
Cutting Direction
Right Hand
Flute Direction
Right Hand
Extended Reach
No
Coolant Through
No
Helix Angle
30
Primary Workpiece Material
Aluminum & Non-Ferrous; Stainless Steel; Cast Iron; CFRP Materials; Steel
Primary Workpiece Material Code
P; C; K; M; N
Coating/Finish
AlTiN
Variable Helix
No
Variable Index
No
Chipbreaker
No
Flute Type
Spiral
Shank Type
Straight
Material Grade
Solid Carbide
Series
Miniature End Mills - Square - Stub & Standard - Metric
System Of Measurement
Metric
UNSPSC Code
27112803
Country of Origin
UNITED STATES
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Square End Mill: 1" Dia, 2 Flute, Solid Carbide
Item #: 86945904
Brand: Harvey Tool
Model #: 741422-C3Product Specifications
Mill Diameter (mm)
1.00
Mill Diameter (Decimal Inch)
0.0394
Mill Diameter (Inch)
1
Number Of Flutes
2
End Mill Material
Solid Carbide
Length of Cut (Decimal Inch)
0.1181
Length of Cut (mm)
3.00
Shank Diameter (mm)
3.00
Overall Length (mm)
38.00
Single Or Double End
Single
Coating/Finish Family
AlTiN
Centercutting
Yes
Cutting Direction
Right Hand
Flute Direction
Right Hand
Extended Reach
No
Coolant Through
No
Helix Angle
30
Primary Workpiece Material
Aluminum & Non-Ferrous; Stainless Steel; Cast Iron; CFRP Materials; Steel
Primary Workpiece Material Code
P; C; K; M; N
Coating/Finish
AlTiN
Variable Helix
No
Variable Index
No
Chipbreaker
No
Flute Type
Spiral
Shank Type
Straight
Material Grade
Solid Carbide
Series
Miniature End Mills - Square - Stub & Standard - Metric
System Of Measurement
Fractional Inch
UNSPSC Code
27112803
Country of Origin
UNITED STATES
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Square End Mill: 2 Flute, Solid Carbide
Item #: 86929353
Brand: Harvey Tool
Model #: 740845-C3Product Specifications
Mill Diameter (mm)
2.00
Mill Diameter (Decimal Inch)
0.0787
Number Of Flutes
2
End Mill Material
Solid Carbide
Length of Cut (Decimal Inch)
0.1181
Length of Cut (mm)
3.00
Shank Diameter (mm)
3.00
Overall Length (mm)
38.00
Single Or Double End
Single
Coating/Finish Family
AlTiN
Centercutting
Yes
Cutting Direction
Right Hand
Flute Direction
Right Hand
Extended Reach
No
Coolant Through
No
Helix Angle
30
Primary Workpiece Material
Aluminum & Non-Ferrous; Stainless Steel; Cast Iron; CFRP Materials; Steel
Primary Workpiece Material Code
P; C; K; M; N
Coating/Finish
AlTiN
Variable Helix
No
Variable Index
No
Chipbreaker
No
Flute Type
Spiral
Shank Type
Straight
Material Grade
Solid Carbide
Series
Miniature End Mills - Square - Stub & Standard - Metric
System Of Measurement
Metric
UNSPSC Code
27112803
Country of Origin
UNITED STATES
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Ball End Mill: 1.50 mm Dia, 1.20 mm LOC, 2 Flute, Solid Carbide
Item #: 86711264
Brand: WNT
Model #: 52323015Product Specifications
Mill Diameter (Decimal Inch)
0.0600
Mill Diameter (mm)
1.50
Number Of Flutes
2
End Mill Material
Solid Carbide
Length of Cut (mm)
1.20
Coating/Finish
Ti1000
Extended Reach
No
Variable Helix
Yes
Variable Index
No
Helix Angle
30
Overall Length (mm)
58.00
Chipbreaker
No
Length Type
Regular
Helix Style
Variable
Shank Diameter (mm)
6.00
Flute Direction
Right Hand
Cutting Direction
Right Hand
Series
52323
UNSPSC Code
27112803
Centercutting
No
Single Or Double End
Single
Coolant Through
No
System Of Measurement
Metric
Country of Origin
Germany
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Ball End Mill: 2.00 mm Dia, 1.50 mm LOC, 2 Flute, Solid Carbide
Item #: 86711256
Brand: WNT
Model #: 52323020Product Specifications
Mill Diameter (Decimal Inch)
0.0800
Mill Diameter (mm)
2.00
Number Of Flutes
2
End Mill Material
Solid Carbide
Length of Cut (mm)
1.50
Coating/Finish
Ti1000
Extended Reach
No
Variable Helix
Yes
Variable Index
No
Helix Angle
30
Overall Length (mm)
58.00
Chipbreaker
No
Length Type
Regular
Helix Style
Variable
Shank Diameter (mm)
6.00
Flute Direction
Right Hand
Cutting Direction
Right Hand
Series
52323
UNSPSC Code
27112803
Centercutting
No
Single Or Double End
Single
Coolant Through
No
System Of Measurement
Metric
Country of Origin
Germany
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Ball End Mill: 1.00 mm Dia, 1.50 mm LOC, 2 Flute, Solid Carbide
Item #: 86506482
Brand: Mitsubishi
Model #: 10482230Product Specifications
Mill Diameter (Decimal Inch)
0.0394
Mill Diameter (mm)
1.00
Number Of Flutes
2
End Mill Material
Solid Carbide
Length of Cut (mm)
1.50
Coating/Finish
AlTiCrN
Extended Reach
No
Variable Helix
No
Variable Index
No
Helix Angle
30
Overall Length (Decimal Inch)
1.7717
Overall Length (mm)
45.00
Chipbreaker
No
Undercutting
No
Length Type
Short
Material Removal Type
Roughing & Finishing
Shank Diameter (Decimal Inch)
0.1575
Shank Diameter (mm)
4.00
Nose Radius (mm)
0.50
Nose Radius (Decimal Inch)
0.0197
Neck Length (Decimal Inch)
0.0591
Neck Length (mm)
1.50
Shank Diameter Tolerance
h5
Primary Workpiece Material
Steel
Primary Workpiece Material Code
P; H
Secondary Workpiece Material
Non-Ferrous Metal; Stainless Steel; Superalloys & Titanium; Titanium Alloy
Secondary Workpiece Material Code
S; M; N
Material Grade
Carbide
Flute Direction
Right Hand
Cutting Direction
Right Hand
Series
MP
Flute Type
Spiral
UNSPSC Code
27112803
Centercutting
Yes
Coating Classification
PVD
Single Or Double End
Single
Shank Type
Straight-Cylindrical
Pitch
Normal
Coolant Through
No
Length Of Cut (Decimal Inch - 4 Decimals)
0.0591
System Of Measurement
Metric
Country of Origin
Japan
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Ball End Mill: 1.00 mm Dia, 0.80 mm LOC, 2 Flute, Solid Carbide
Item #: 86475399
Brand: WNT
Model #: 52359310Product Specifications
Mill Diameter (Decimal Inch)
0.0400
Mill Diameter (mm)
1.00
Number Of Flutes
2
End Mill Material
Solid Carbide
Length of Cut (mm)
0.80
Coating/Finish
Ti2000
Extended Reach
No
Variable Helix
Yes
Variable Index
No
Helix Angle
30
Overall Length (mm)
50.00
Chipbreaker
No
Length Type
Regular
Helix Style
Variable
Shank Diameter (mm)
4.00
Flute Direction
Right Hand
Cutting Direction
Right Hand
Series
52359
UNSPSC Code
27112803
Centercutting
No
Single Or Double End
Single
Coolant Through
No
System Of Measurement
Metric
Country of Origin
Germany
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Ball End Mill: 6.00 mm Dia, 10.00 mm LOC, 4 Flute, Solid Carbide
Item #: 86474194
Brand: WNT
Model #: 52400060Product Specifications
Mill Diameter (Decimal Inch)
0.2400
Mill Diameter (mm)
6.00
Number Of Flutes
4
End Mill Material
Solid Carbide
Length of Cut (mm)
10.00
Coating/Finish
Ti1000
Extended Reach
No
Variable Helix
Yes
Variable Index
No
Helix Angle
45
Overall Length (mm)
54.00
Chipbreaker
No
Length Type
Regular
Helix Style
Variable
Shank Diameter (mm)
6.00
Flute Direction
Right Hand
Cutting Direction
Right Hand
Series
52400
UNSPSC Code
27112803
Centercutting
No
Single Or Double End
Single
Coolant Through
No
System Of Measurement
Metric
Country of Origin
Germany
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Ball End Mill: 5.00 mm Dia, 13.00 mm LOC, 3 Flute, Solid Carbide
Item #: 85573863
Brand: WNT
Model #: 52612050Product Specifications
Mill Diameter (Decimal Inch)
0.2000
Mill Diameter (mm)
5.00
Number Of Flutes
3
End Mill Material
Solid Carbide
Length of Cut (mm)
13.00
Coating/Finish
Ti1200
Extended Reach
No
Variable Helix
No
Variable Index
No
Helix Angle
35; 38
Overall Length (mm)
58.00
Chipbreaker
No
Length Type
Standard
Shank Diameter (mm)
6.00
Flute Direction
Right Hand
Cutting Direction
Right Hand
Series
52612
Flute Type
Spiral
UNSPSC Code
27112803
Centercutting
No
Single Or Double End
Single
Coolant Through
No
System Of Measurement
Metric
Country of Origin
Germany
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Ball End Mill: 1.50 mm Dia, 0.90 mm LOC, 2 Flute, Solid Carbide
Item #: 85480994
Brand: WNT
Model #: 52804153Product Specifications
Mill Diameter (Decimal Inch)
0.0600
Mill Diameter (mm)
1.50
Number Of Flutes
2
End Mill Material
Solid Carbide
Length of Cut (mm)
0.90
Coating/Finish
DPA72S
Extended Reach
No
Variable Helix
Yes
Variable Index
No
Helix Angle
30
Overall Length (mm)
80.00
Chipbreaker
No
Length Type
Regular
Helix Style
Variable
Shank Diameter (mm)
6.00
Flute Direction
Right Hand
Cutting Direction
Right Hand
Series
52804
UNSPSC Code
27112803
Centercutting
No
Single Or Double End
Single
Coolant Through
No
System Of Measurement
Metric
Country of Origin
Germany
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Ball End Mill: 1.20 mm Dia, 0.72 mm LOC, 2 Flute, Solid Carbide
Item #: 85481802
Brand: WNT
Model #: 52804123Product Specifications
Mill Diameter (Decimal Inch)
0.0480
Mill Diameter (mm)
1.20
Number Of Flutes
2
End Mill Material
Solid Carbide
Length of Cut (mm)
0.72
Coating/Finish
DPA72S
Extended Reach
No
Variable Helix
Yes
Variable Index
No
Helix Angle
30
Overall Length (mm)
80.00
Chipbreaker
No
Length Type
Regular
Helix Style
Variable
Shank Diameter (mm)
6.00
Flute Direction
Right Hand
Cutting Direction
Right Hand
Series
52804
UNSPSC Code
27112803
Centercutting
No
Single Or Double End
Single
Coolant Through
No
System Of Measurement
Metric
Country of Origin
Germany
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Corner Radius End Mill: 20.00 mm Dia, 80.00 mm LOC, 4.00 mm Radius, 7 Flute, Solid Carbide
Item #: 84669480
Brand: SGS
Model #: 74862Product Specifications
Mill Diameter (Decimal Inch)
0.7874
Mill Diameter (mm)
20.00
Number Of Flutes
7
Length of Cut (mm)
80.00
Single Or Double End
Single
End Mill Material
Solid Carbide
Chipbreaker
Yes
Coating/Finish
Ti-NAMITE-A
Centercutting
No
Flute Direction
Right Hand
Corner Radius (Decimal Inch)
0.1575
Variable Index
No
Variable Helix
Yes
Cutting Direction
Right Hand
Corner Radius (mm)
4.00
Overall Length (mm)
140.00
Coolant Through
Yes
Overall Length (Decimal Inch)
5.5120
End Type
Corner Radius
Length Of Cut (Decimal Inch - 4 Decimals)
3.1496
Length Type
Extra Long
Flute Type
Spiral
Extended Reach
No
Shank Type
Straight
Shank Diameter (Decimal Inch)
0.7874
Shank Diameter (mm)
20.00
Corner Radius Tolerance
+0.000/-0.050mm
Mill Diameter Tolerance
+0.000/-0.050mm
Shank Diameter Tolerance
+0.000/-0.013mm
Primary Workpiece Material
Stainless Steel; Cast Iron; High Temperature Alloy; Steel
UNSPSC Code
27112803
Primary Workpiece Material Code
P; S; K; M
Secondary Workpiece Material
Hard Material
Secondary Workpiece Material Code
H
Material Grade
Micrograin
Series
77MCR
Manufacturers Catalog Number
74862
Country of Origin
UNITED STATES
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Ball End Mill: 8.00 mm Dia, 22.00 mm LOC, 2 Flute, Solid Carbide
Item #: 84334671
Brand: WNT
Model #: 5361008400Product Specifications
Mill Diameter (Decimal Inch)
0.3200
Mill Diameter (mm)
8.00
Number Of Flutes
2
End Mill Material
Solid Carbide
Length of Cut (mm)
22.00
Coating/Finish
DLC
Extended Reach
No
Variable Helix
Yes
Variable Index
No
Helix Angle
45
Overall Length (mm)
150.00
Chipbreaker
No
Length Type
Regular
Helix Style
Variable
Shank Diameter (mm)
8.00
Flute Direction
Right Hand
Cutting Direction
Right Hand
Series
53610
UNSPSC Code
27112803
Centercutting
No
Single Or Double End
Single
Coolant Through
No
System Of Measurement
Metric
Country of Origin
Germany
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Ball End Mill: 2 Flute(s), Solid Carbide
Item #: 82910837
Brand: US Union Tool
Model #: 2925054Product Specifications
Mill Diameter (mm)
0.60
Number Of Flutes
2
End Mill Material
Solid Carbide
Length of Cut (mm)
0.4800
Coating/Finish
Hardmax
Helix Angle
30
Overall Length (mm)
50.0000
Shank Diameter (mm)
4.0000
Shank Diameter Tolerance
-0.005
Material Grade
MG
Flute Direction
Right Hand
Series
HTNB
Flute Type
Straight
UNSPSC Code
27112803
Centercutting
Yes
Coolant Through
No
Country of Origin
Japan
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Ball End Mill: 2 Flute(s), Solid Carbide
Item #: 82831744
Brand: US Union Tool
Model #: 2925065Product Specifications
Mill Diameter (mm)
1.00
Number Of Flutes
2
End Mill Material
Solid Carbide
Length of Cut (mm)
0.8000
Coating/Finish
Hardmax
Helix Angle
30
Overall Length (mm)
70.0000
Shank Diameter (mm)
4.0000
Shank Diameter Tolerance
-0.005
Material Grade
MG
Flute Direction
Right Hand
Series
HTNB
Flute Type
Straight
UNSPSC Code
27112803
Centercutting
Yes
Coolant Through
No
Country of Origin
Japan
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Corner Rounding End Mill: 5/64" Radius, 1/4" Dia, 2 Flutes, Solid Carbide
Item #: 81195844
Brand: Internal Tool
Model #: 68-1605-CProduct Specifications
Mill Diameter (Inch)
1/4
Mill Diameter (Decimal Inch)
0.2500
End Mill Material
Solid Carbide
Number Of Flutes
2
Radius (Decimal Inch)
0.0781
Radius (Inch)
5/64
Shank Type
Cylindrical
Flute Type
Straight
Shank Diameter (Inch)
1/4
Shank Diameter (Decimal Inch)
0.2500
Tip Diameter (Decimal Inch)
0.0400
Overall Length (Inch)
2-1/2
Overall Length (Decimal Inch)
2.5000
Primary Workpiece Material
Non-Ferrous Metal; Stainless Steel; Cast Iron; Steel; Super Alloys & Titanium
Primary Workpiece Material Code
P; S; K; M; N
Material Grade
Micrograin
Cutting Direction
Right Hand
Flute Direction
Right Hand
Series
68
Helix Angle
0.00
Coolant Through
No
Single Or Double End
Double End
Coating/Finish
AlTiN
UNSPSC Code
27112803
Country of Origin
UNITED STATES
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Corner Rounding End Mill: 0.1378" Radius, 3/8" Dia, 2 Flutes, Solid Carbide
Item #: 81191538
Brand: Internal Tool
Model #: 68-1640-CProduct Specifications
Mill Diameter (Inch)
3/8
Mill Diameter (Decimal Inch)
0.3750
End Mill Material
Solid Carbide
Number Of Flutes
2
Radius (Decimal Inch)
0.1378
Shank Type
Cylindrical
Flute Type
Straight
Shank Diameter (Inch)
3/8
Shank Diameter (Decimal Inch)
0.3750
Tip Diameter (Decimal Inch)
0.0550
Overall Length (Inch)
2-1/2
Overall Length (Decimal Inch)
2.5000
Primary Workpiece Material
Non-Ferrous Metal; Stainless Steel; Cast Iron; Steel; Super Alloys & Titanium
Primary Workpiece Material Code
P; S; K; M; N
Material Grade
Micrograin
Cutting Direction
Right Hand
Flute Direction
Right Hand
Series
68
Helix Angle
0.00
Coolant Through
No
Single Or Double End
Double End
Coating/Finish
AlTiN
UNSPSC Code
27112803
Country of Origin
UNITED STATES
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Corner Rounding End Mill: 3/64" Radius, 3/16" Dia, 2 Flutes, Solid Carbide
Item #: 80906902
Brand: Internal Tool
Model #: 68-1580Product Specifications
Mill Diameter (Inch)
3/16
Mill Diameter (Decimal Inch)
0.1875
End Mill Material
Solid Carbide
Number Of Flutes
2
Radius (Decimal Inch)
0.0469
Radius (Inch)
3/64
Shank Type
Cylindrical
Flute Type
Straight
Shank Diameter (Inch)
3/16
Shank Diameter (Decimal Inch)
0.1875
Tip Diameter (Decimal Inch)
0.0400
Overall Length (Inch)
2-1/2
Overall Length (Decimal Inch)
2.5000
Primary Workpiece Material
Non-Ferrous Metal; Stainless Steel; Cast Iron; Steel; Super Alloys & Titanium
Primary Workpiece Material Code
P; S; K; M; N
Material Grade
Micrograin
Cutting Direction
Right Hand
Flute Direction
Right Hand
Series
68
Helix Angle
0.00
Coolant Through
No
Single Or Double End
Double End
Coating/Finish
Uncoated
UNSPSC Code
27112803
Country of Origin
UNITED STATES
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Ball End Mill: 11/64" Dia, 5/8" LOC, 4 Flute, Solid Carbide
Item #: 76606961
Brand: Cleveland
Model #: C83527Product Specifications
Mill Diameter (Inch)
11/64
Mill Diameter (Decimal Inch)
0.1719
Mill Diameter (mm)
4.37
Number Of Flutes
4
End Mill Material
Solid Carbide
Length of Cut (Inch)
5/8
Length of Cut (mm)
15.88
Coating/Finish
TiAlN
Overall Length (Inch)
2
Shank Diameter (Inch)
3/16
Extended Reach
No
Variable Helix
No
Variable Index
No
Helix Angle
30
Overall Length (Decimal Inch)
2.0000
Overall Length (mm)
50.80
Chipbreaker
No
Undercutting
Yes
Length Type
Standard
Helix Style
Medium
Material Removal Type
Finishing
Shank Diameter (Decimal Inch)
0.1875
Shank Diameter (mm)
4.76
Primary Workpiece Material
Cast Iron; Steel
Primary Workpiece Material Code
P; K
Secondary Workpiece Material
Stainless Steel
Secondary Workpiece Material Code
M
Material Grade
Submicron
Flute Direction
Right Hand
Cutting Direction
Right Hand
Series
CEM-SE-4B-TA
Flute Type
Spiral
UNSPSC Code
27112803
Centercutting
Yes
Single Or Double End
Single
Shank Type
Straight-Cylindrical
Coolant Through
No
Length Of Cut (Decimal Inch - 4 Decimals)
0.6250
System Of Measurement
Fractional Inch
Country of Origin
UNITED STATES
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Ball End Mill: 1/4" Dia, 3/4" LOC, 4 Flute, Solid Carbide
Item #: 76605591
Brand: Cleveland
Model #: C63536Product Specifications
Mill Diameter (Inch)
1/4
Mill Diameter (Decimal Inch)
0.2500
Mill Diameter (mm)
6.35
Number Of Flutes
4
End Mill Material
Solid Carbide
Length of Cut (Inch)
3/4
Length of Cut (mm)
19.05
Coating/Finish
Bright/Uncoated
Overall Length (Inch)
2-1/2
Shank Diameter (Inch)
1/4
Extended Reach
No
Variable Helix
No
Variable Index
No
Helix Angle
30
Overall Length (Decimal Inch)
2.5000
Overall Length (mm)
63.50
Chipbreaker
No
Undercutting
Yes
Length Type
Standard
Helix Style
Medium
Material Removal Type
Finishing
Shank Diameter (Decimal Inch)
0.2500
Shank Diameter (mm)
6.35
Primary Workpiece Material
Non-Ferrous Metal; Steel
Primary Workpiece Material Code
P; N
Secondary Workpiece Material
Cast Iron
Secondary Workpiece Material Code
K
Material Grade
Submicron
Flute Direction
Right Hand
Cutting Direction
Right Hand
Series
CEM-SE-4B
Flute Type
Spiral
UNSPSC Code
27112803
Centercutting
Yes
Single Or Double End
Single
Shank Type
Straight-Cylindrical
Coolant Through
No
Length Of Cut (Decimal Inch - 4 Decimals)
0.7500
System Of Measurement
Fractional Inch
Country of Origin
UNITED STATES
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It