ET04 2023 New Products For Sale | Benchmark Tooling - (25001 Products)
Jobber Length Drill Bit: 0.1563″ Dia, 118 °, Polycrystalline Diamond (PCD) Polycrystaline Diamond Finish, 6″ OAL, Right Hand Cut, Spiral Flute, Straight-Cylindrical Shank
Item #: 13537881
Brand: Corehog
Model #: C50071Product Specifications
Drill Bit Size (Decimal Inch)
0.1563
Drill Bit Size (Inch)
5/32
Drill Bit Material
Polycrystalline Diamond (PCD)
Cutting Direction
Right Hand
Drill Point Angle (Degrees)
118
Flute Type
Spiral
Point Type
8 Faceted
Coolant Through
No
Shank Type
Straight-Cylindrical
Overall Length (Decimal Inch)
6.0000
Flute Length (Decimal Inch)
1.5000
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Extra Length Drill Bit: 0.4134″ Dia, 140 °, Solid Carbide TiAlN Finish, 6.2205″ Flute Length, 8.11″ OAL, Spiral Flute, Straight-Cylindrical Shank, Series DC170
Item #: 41789470
Brand: Walter-Titex
Model #: 6745538Product Specifications
Drill Bit Size (mm)
10.50
Overall Length (mm)
206.00
Flute Length (mm)
158.00
Tool Material
Solid Carbide
Coating/Finish
TiAlN
Drill Point Angle
140
Shank Type
Straight-Cylindrical
Coolant Through
Yes
Flute Type
Spiral
Series
DC170
Cutting Direction
Right Hand
Tool Application
Cross Hole; Blind Hole; Inclined Hole Exit; Stack Drilling
Drill Bit Diameter Tolerance
m7
Number Of Flutes
2
Primary Workpiece Material
Cast Iron; Steel
Primary Workpiece Material Code
P; K
Secondary Workpiece Material
Hard Material
Secondary Workpiece Material Code
H
Standards
ISO; DIN 6535 HA; ANSI
Drill Bit Size (Decimal Inch)
0.4134
Drill Point Length (mm)
1.91
Drill Point Length (Decimal Inch)
0.0750
Overall Length (Decimal Inch)
8.1100
Shank Diameter (Decimal Inch)
0.4720
Shank Diameter (mm)
12.00
Shank Length (Decimal Inch)
1.7720
Shank Length (mm)
45.00
Flute Length (Decimal Inch)
6.2205
Flute By Diameter Ratio
12xD
Maximum Drilling Depth (Decimal Inch)
5.5120
Maximum Drilling Depth (mm)
140.00
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Extra Length Drill Bit: 0.354″ Dia, 140 °, Solid Carbide TiAlN Finish, 7.08″ Flute Length, 9″ OAL, Spiral Flute, Straight-Cylindrical Shank, Series DC170
Item #: 68402916
Brand: Walter-Titex
Model #: 6597638Product Specifications
Drill Bit Size (mm)
8.99
Overall Length (Inch)
9
Flute Length (mm)
179.83
Tool Material
Solid Carbide
Coating/Finish
TiAlN
Drill Point Angle
140
Shank Type
Straight-Cylindrical
Coolant Through
Yes
Flute Type
Spiral
Series
DC170
Point Type
Proprietary
Cutting Direction
Right Hand
Tool Application
Cross Hole; Blind Hole; Inclined Hole Exit; Stack Drilling
Spiral Type
Regular
Drill Bit Diameter Tolerance
h7
Number Of Flutes
2
Primary Workpiece Material
Cast Iron; Steel
Primary Workpiece Material Code
P; K
Secondary Workpiece Material
Hard Material
Secondary Workpiece Material Code
H
Standards
ISO; DIN 6535 HA; ANSI
Drill Bit Size (Decimal Inch)
0.3540
Overall Length (Decimal Inch)
9.0000
Shank Diameter (Decimal Inch)
0.3940
Shank Diameter (mm)
10.01
Shank Length (Decimal Inch)
1.5748
Shank Length (mm)
40.00
Flute Length (Decimal Inch)
7.0800
Flute By Diameter Ratio
20xD
Maximum Drilling Depth (Decimal Inch)
7.0800
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Corner Radius End Mill: 5.00 mm Dia, 3.00 mm LOC, 0.80 mm Radius, 2 Flute, Solid Carbide
Item #: 06151898
Brand: WNT
Model #: 52305050Product Specifications
Mill Diameter (mm)
5.00
Number Of Flutes
2
Length of Cut (mm)
3.0000
Single Or Double End
Single
End Mill Material
Solid Carbide
Coating/Finish
Ti2000
Centercutting
No
Flute Direction
Right Hand
Variable Index
No
Variable Helix
Yes
Cutting Direction
Right Hand
Corner Radius (mm)
0.80
Overall Length (mm)
80.0000
Coolant Through
No
Chipbreaker
No
End Type
Corner Radius
Flute Type
Variable
Extended Reach
No
Shank Type
Straight-Cylindrical
Shank Diameter (mm)
6.0000
Neck Diameter (mm)
4.900
UNSPSC Code
27112803
Series
52305
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Screw Machine Length Drill Bit: 0.7283″ Dia, 140 °, Solid Carbide TiAlN Finish, Right Hand Cut, Spiral Flute, Straight-Cylindrical Shank, Series CoroDrill 460
Item #: 49369499
Brand: Sandvik Coromant
Model #: 6241351Product Specifications
Drill Bit Size (mm)
18.50
Tool Material
Solid Carbide
Cutting Direction
Right Hand
Coating/Finish
TiAlN
Drill Point Angle
140
Spiral Type
Regular
Flute Type
Spiral
Point Type
Split
Coolant Through
Yes
Shank Type
Straight-Cylindrical
Number Of Flutes
2
Shank Diameter (Decimal Inch)
0.7874
Drill Bit Size (Decimal Inch)
0.7283
Drill Tip Finish/Coating
TiAlN
Overall Length (Decimal Inch)
5.1575
Shank Diameter (mm)
20.00
Series
CoroDrill 460
Drill Length Type
Regular
Maximum Drilling Depth (Decimal Inch)
2.2953
Shank Length (Decimal Inch)
1.9685
Drill Point Length (mm)
2.80
Drill Point Length (Decimal Inch)
0.1102
Flute By Diameter Ratio
3.15135xD
Flute Length (Decimal Inch)
3.1102
Drill Bit Grade
High Performance
Drill Bit Size Range (Decimal Inch)
0.6000+
Drill Bit Size Range (mm)
17.00+
Specification Designation
ISO; DIN; ANSI
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Die Drill Bit: 0.6496″ Dia, 120 °, Solid Carbide Bright Finish, Series 769
Item #: 64839178
Brand: Guhring
Model #: 9007690165000Product Specifications
Drill Bit Type
Straight-Flute
Drill Bit Size (mm)
16.50
Tool Material
Carbide
Coating/Finish
Bright
Flute Length (mm)
171.00
Drill Point Angle
120
Overall Length (mm)
223.00
Shank Diameter (mm)
18.00
Coolant Through
Yes
Drill Bit Size (Decimal Inch)
0.6496
Material Grade
K40
Series
769
Number Of Flutes
2
Point Type
Special
Cutting Direction
Right Hand
Web Thinning
Web-Thinned
Primary Workpiece Material
Cast Aluminum
Secondary Workpiece Material
Cast Aluminum
Flute By Diameter Ratio
7xD
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
6″ Diam, SDS-Max Shank, Carbide-Tipped Rotary & Hammer Drill Bit 3″ Usable Length, 22″ OAL
Item #: 42159897
Brand: Milwaukee Tool
Model #: 48-20-5440Product Specifications
Drill Bit Size (Decimal Inch)
6.0000
Drill Bit Size (Inch)
6
Shank Type
SDS-Max
Usable Length (Inch)
3.0 in; 3.0000
Overall Length (Inch)
22; 22 in
Overall Length (mm)
22 in
Drill Bit Material
Carbide; Carbide-Tipped
Shank Diameter (Inch)
6 in
Flute Length (Inch)
3 in
Drill Bit Cutting Shape
Chisel
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Extra Length Drill Bit: 0.2362″ Dia, 135 °, Solid Carbide Uncoated, 7.6378″ Flute Length, 9.1732″ OAL, Spiral Flute, Series B274SGL
Item #: 38589586
Brand: Kennametal
Model #: 6351301Product Specifications
Drill Bit Size (mm)
6.00
Overall Length (mm)
233.00
Flute Length (mm)
194.00
Tool Material
Solid Carbide
Coating/Finish
Uncoated
Drill Point Angle
135
Coolant Through
Yes
Flute Type
Spiral
Series
B274SGL
Cutting Direction
Right Hand
Number Of Flutes
2
Drill Bit Size (Decimal Inch)
0.2362
Drill Point Length (mm)
1.02
Drill Point Length (Decimal Inch)
0.0402
Overall Length (Decimal Inch)
9.1732
Shank Diameter (Decimal Inch)
0.2362
Shank Diameter (mm)
6.00
Shank Length (Decimal Inch)
1.4173
Shank Length (mm)
36.00
Flute Length (Decimal Inch)
7.6378
Flute By Diameter Ratio
30xD
Maximum Drilling Depth (Decimal Inch)
7.0866
Maximum Drilling Depth (mm)
180.00
Material Grade
KCMS20
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Extra Length Drill Bit: 0.1378″ Dia, 135 °, Solid Carbide Uncoated, 4.7638″ Flute Length, 6.4961″ OAL, Spiral Flute, Series B274SGL
Item #: 38588976
Brand: Kennametal
Model #: 6351264Product Specifications
Drill Bit Size (mm)
3.50
Overall Length (mm)
165.00
Flute Length (mm)
121.00
Tool Material
Solid Carbide
Coating/Finish
Uncoated
Drill Point Angle
135
Coolant Through
Yes
Flute Type
Spiral
Series
B274SGL
Cutting Direction
Right Hand
Number Of Flutes
2
Drill Bit Size (Decimal Inch)
0.1378
Drill Point Length (mm)
0.59
Drill Point Length (Decimal Inch)
0.0232
Overall Length (Decimal Inch)
6.4961
Shank Diameter (Decimal Inch)
0.1575
Shank Diameter (mm)
4.00
Shank Length (Decimal Inch)
1.2598
Shank Length (mm)
32.00
Flute Length (Decimal Inch)
4.7638
Flute By Diameter Ratio
30xD
Maximum Drilling Depth (Decimal Inch)
4.4094
Maximum Drilling Depth (mm)
112.00
Material Grade
KCMS20
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Drill Bit Set: Screw Machine Length Drill Bits, 135 °, High Speed Steel TiN
Item #: 07575038
Brand: Hertel
Model #: 607TFProduct Specifications
Drill Bit Set Type
Screw Machine Length Drill Bits
Tool Material
High Speed Steel
Minimum Drill Bit Size (Inch)
1/16
Step Increments
1/64
Drill Point Angle
135
Coating/Finish
TiN
Storage Unit Type
Case
Maximum Hole Size
1/2
Coolant Through
No
Storage Unit Material
Metal
Product Service Code
5133
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Screw Machine Length Drill Bit: 1.2205″ Dia, 120 °, Vanadium High Speed Steel TiN Finish, Right Hand Cut, Spiral Flute, Straight-Cylindrical Shank, Series 1100
Item #: 00132134
Brand: OSG
Model #: 61810Product Specifications
Tool Material
Vanadium High Speed Steel
Cutting Direction
Right Hand
Coating/Finish
TiN
Drill Point Angle
120
Spiral Type
Fast
Flute Type
Spiral
Point Type
Faceted
Coolant Through
No
Shank Type
Straight-Cylindrical
Shank Diameter (Decimal Inch)
1.2598
Drill Bit Size (Decimal Inch)
1.2205
Overall Length (mm)
167.00
Overall Length (Decimal Inch)
6.5748
Shank Diameter (mm)
32.00
Series
1100
Web Thinning
Web-Thinned
Web Configuration
Parallel
Flute Length (mm)
87.00
Drill Bit Grade
High Performance
Drill Bit Size Range (Decimal Inch)
0.6000+
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Micro Drill Bit: 130 ° N/A Solid Carbide UT Coat Finish, RH Cut Spiral Flute, Straight Shank Shank, Series UDCMX
Item #: 09758962
Brand: Union Tool
Model #: 1373650Product Specifications
Drill Bit Size (mm)
6.50
Tool Material
Solid Carbide
Flute Length (mm)
25.00
Coating/Finish
UT Coat
Coolant Through
No
Drill Point Angle
130
Cutting Direction
Right Hand
Series
UDCMX
Overall Length (mm)
80.0000
Flute Type
Spiral
Shank Type
Straight Shank
Point Type
Four Facet
Tool Application
Through Hole Drilling; Very Small Hole Drilling; Deep Hole Drilling; Guide Hole Drilling; Blind Hole
Shank Diameter (mm)
8.0000
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Screw Machine Length Drill Bit: 0.6875″ Dia, 140 °, Solid Carbide Multilayer TiAlN Finish, Right Hand Cut, Spiral Flute, Straight-Cylindrical Shank, Series B291-YPL
Item #: 58484064
Brand: Kennametal
Model #: 3904163Product Specifications
Drill Bit Size (Inch)
11/16
Tool Material
Solid Carbide
Cutting Direction
Right Hand
Coating/Finish
Multilayer TiAlN
Drill Point Angle
140
Spiral Type
Regular
Flute Type
Spiral
Point Type
Standard
Coolant Through
Yes
Shank Type
Straight-Cylindrical
Number Of Flutes
2
Shank Diameter (Decimal Inch)
0.7087
Drill Bit Size (Decimal Inch)
0.6875
Overall Length (mm)
123.00
Overall Length (Decimal Inch)
4.8425
Shank Diameter (mm)
18.00
Series
B291-YPL
Web Configuration
Tapered
Drill Length Type
Stub
Maximum Drilling Depth (Decimal Inch)
2.0079
Maximum Drilling Depth (mm)
51.00
Shank Length (Decimal Inch)
1.8898
Shank Length (mm)
48.00
Drill Point Length (mm)
3.30
Drill Point Length (Decimal Inch)
0.1300
Flute By Diameter Ratio
3xD
Drill Bit Diameter Tolerance
+0.007 to +0.025 mm; +0.0003 to +0.0010 in
Flute Length (Decimal Inch)
2.8740
Flute Length (mm)
73.00
Drill Bit Size Range (Decimal Inch)
0.6000+
Specification Number
DIN 6537K
Specification Designation
DIN
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Jobber Length Drill Bit: 0.6875″ Dia, 140 °, Solid Carbide TiAlN Finish, Right Hand Cut, Spiral Flute, Straight-Cylindrical Shank
Item #: 76543883
Brand: DORMER
Model #: 5979995Product Specifications
Drill Bit Size (Decimal Inch)
0.6875
Drill Bit Size (Inch)
11/16
Drill Bit Material
Solid Carbide
Cutting Direction
Right Hand
Drill Bit Finish/Coating
TiAlN
Drill Point Angle (Degrees)
140
Spiral Type
Regular
Flute Type
Spiral
Point Type
Four Facet; Split
Coolant Through
Yes
Shank Type
Straight-Cylindrical
Overall Length (mm)
143.00
Flute Length (mm)
91.00
Flute By Diameter Ratio
5xD
Shank Diameter (mm)
18.00
Shank Length (mm)
48.00
Web Thinning
Web-Thinned
Web Configuration
Tapered
Drill Bit Grade
High Performance
Drill Bit Size Range (Decimal Inch)
0.6500+
Specification Designation
DIN
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Screw Machine Length Drill Bit: 180 °, Solid Carbide Coated, Right Hand Cut, Spiral Flute, Straight-Cylindrical Shank, Series 146U
Item #: 13422670
Brand: SGS
Model #: 58848Product Specifications
Drill Bit Size (Inch)
35/64
Tool Material
Solid Carbide
Cutting Direction
Right Hand
Coating/Finish
Coated
Drill Point Angle
180
Spiral Type
Regular
Flute Type
Spiral
Coolant Through
Yes
Shank Type
Straight-Cylindrical
Number Of Flutes
2
Shank Diameter (Decimal Inch)
0.5512
Overall Length (mm)
105.00
Overall Length (Decimal Inch)
4.1339
Shank Diameter (mm)
14.00
Series
146U
Number of Margins
4
Drill Length Type
Screw Machine
Point Type
Flat Bottom
Maximum Drilling Depth (mm)
62.51
Shank Length (Decimal Inch)
1.6701
Shank Length (mm)
42.42
Flute By Diameter Ratio
3xD
Tool Performance
High Performance
Drill Bit Diameter Tolerance
+0.00028 to +0.00098
Flute Length (mm)
62.51
Drill Bit Size Range (Decimal Inch)
0.5000 to 0.6000
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Screw Machine Length Drill Bit: 180 °, Solid Carbide Coated, Right Hand Cut, Spiral Flute, Straight-Cylindrical Shank, Series 146U
Item #: 13421458
Brand: SGS
Model #: 67801Product Specifications
Drill Bit Size (mm)
13.50
Tool Material
Solid Carbide
Cutting Direction
Right Hand
Coating/Finish
Coated
Drill Point Angle
180
Spiral Type
Regular
Flute Type
Spiral
Coolant Through
Yes
Shank Type
Straight-Cylindrical
Number Of Flutes
2
Shank Diameter (Decimal Inch)
0.5512
Overall Length (mm)
105.00
Overall Length (Decimal Inch)
4.1339
Shank Diameter (mm)
14.00
Series
146U
Number of Margins
4
Drill Length Type
Screw Machine
Point Type
Flat Bottom
Maximum Drilling Depth (mm)
60.75
Shank Length (Decimal Inch)
1.7402
Shank Length (mm)
44.20
Flute By Diameter Ratio
3xD
Tool Performance
High Performance
Drill Bit Diameter Tolerance
+0.007 to +0.025
Flute Length (mm)
60.75
Drill Bit Size Range (Decimal Inch)
0.5000 to 0.6000
Drill Bit Size Range (mm)
11.00 to 13.50
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Extra Length Drill Bit: 0.5118″ Dia, 118 °, High Speed Steel Oxide Finish, 11.82″ Flute Length, Spiral Flute, Straight-Cylindrical Shank, Series A125
Item #: 65624165
Brand: DORMER
Model #: 5968138Product Specifications
Drill Bit Size (mm)
13.00
Overall Length (mm)
400.00
Flute Length (mm)
300.00
Tool Material
High Speed Steel
Coating/Finish
Oxide
Drill Point Angle
118
Shank Type
Straight-Cylindrical
Coolant Through
No
Flute Type
Spiral
Series
A125
Cutting Direction
Right Hand
Spiral Type
Regular
Drill Bit Diameter Tolerance
0.000 to -0.027 mm
Number Of Flutes
2
Web Thinning
Web-Thinned
Web Configuration
Tapered
Drill Bit Size (Decimal Inch)
0.5118
Shank Diameter (Decimal Inch)
0.5118
Shank Diameter (mm)
13.00
Flute Length (Decimal Inch)
11.8200
Flute By Diameter Ratio
10xD
Material Grade
M2
Specification Designation
BS
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Drill Bit Set: Jobber Length Drill Bits, 13 Pc, 118 °, Carbide Tipped Bright/Uncoated, Standard, Straight Shank, Series 343
Item #: 01210004
Brand: Made in USA
Model #: 01210004Product Specifications
Drill Bit Set Type
Jobber Length Drill Bits
Number of Pieces
13
Tool Material
Carbide-Tipped
Minimum Drill Bit Size (Inch)
1/8
Step Increments
1/32
Shank Type
Straight
Drill Point Angle
118
Coating/Finish
Bright/Uncoated
Point Type
Standard
Storage Unit Type
Case
Series
343
Maximum Hole Size
1/2
Contents
(13) Jobber Length Drills
Coolant Through
No
Drill Length Type
Jobber Length
Storage Unit Material
Metal
System Of Measurement
Inch
Tool Application
Metalworking; Multipurpose Drill Bits
Tool Performance
General Purpose
Product Service Code
5133
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Screw Machine Length Drill Bit: 180 °, Solid Carbide Coated, Right Hand Cut, Spiral Flute, Straight-Cylindrical Shank, Series 136U
Item #: 13420252
Brand: SGS
Model #: 67184Product Specifications
Drill Bit Size (mm)
20.00
Tool Material
Solid Carbide
Cutting Direction
Right Hand
Coating/Finish
Coated
Drill Point Angle
180
Spiral Type
Regular
Flute Type
Spiral
Coolant Through
No
Shank Type
Straight-Cylindrical
Number Of Flutes
2
Shank Diameter (Decimal Inch)
0.7874
Overall Length (mm)
135.00
Overall Length (Decimal Inch)
5.3150
Shank Diameter (mm)
20.00
Series
136U
Number of Margins
4
Drill Length Type
Screw Machine
Point Type
Flat Bottom
Maximum Drilling Depth (mm)
70.00
Shank Length (Decimal Inch)
2.5598
Shank Length (mm)
65.02
Flute By Diameter Ratio
2xD
Tool Performance
High Performance
Drill Bit Diameter Tolerance
+0.008 to +0.029
Flute Length (mm)
70.00
Drill Bit Size Range (Decimal Inch)
0.6000+
Drill Bit Size Range (mm)
17.00+
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Screw Machine Length Drill Bit: 180 °, Solid Carbide Coated, Right Hand Cut, Spiral Flute, Straight-Cylindrical Shank, Series 136U
Item #: 13419999
Brand: SGS
Model #: 58551Product Specifications
Drill Bit Size (Inch)
25/32
Tool Material
Solid Carbide
Cutting Direction
Right Hand
Coating/Finish
Coated
Drill Point Angle
180
Spiral Type
Regular
Flute Type
Spiral
Coolant Through
No
Shank Type
Straight-Cylindrical
Number Of Flutes
2
Shank Diameter (Decimal Inch)
0.7874
Overall Length (mm)
135.00
Overall Length (Decimal Inch)
5.3150
Shank Diameter (mm)
20.00
Series
136U
Number of Margins
4
Drill Length Type
Screw Machine
Point Type
Flat Bottom
Maximum Drilling Depth (mm)
69.45
Shank Length (Decimal Inch)
2.5799
Shank Length (mm)
65.53
Flute By Diameter Ratio
2xD
Tool Performance
High Performance
Drill Bit Diameter Tolerance
+0.00031 to +0.00114
Flute Length (mm)
69.45
Drill Bit Size Range (Decimal Inch)
0.6000+
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It